Diesel ‘Fit Your Attitude’

JavaScript animations.

A dynamic social campaign for Diesel’s restyled range of ‘Fit Your Attitude’ jeans, which pulls in live social data from Twitter feeds and Instagram photos.

My animations really brought the whole thing to life, as they displayed a sense of real-time data. The example on the left compared various cites, and updated/animated whenever there was a new tweet, or change in ‘sexiness’.

Bringing you current attitude trends via Twitter & Instagram

Who's feeling... {{ jean.attitude.slug }}

Last updated 2 minutes ago

  • 2nd

    33% of

    London

    3,221 of 9,827 Tweets

  • 5th

    11% of

    Milan

    5,512 of 11,213

  • 1st

    35% of

    Mumbai

    3,523 of 10,327

  • 3rd

    28% of

    New York

    2,221 of 10,012

  • 4th

    12% of

    Paris

    1,812 of 9,018

  • 7th

    8% of

    Shanghai

    421 of 8,438

  • 6th

    10% of

    Tokyo

    735 of 6,213